It all started in 2012 in the most simplest of forms. Our first board was made in a home made pneumatic press with a 220 PI heat blanket system not too far from my former hometown. While it was a good board and fun to ride, it was real simple and didn't bring much to the table. It had the standard materials with vector ply 19oz triaxel fiberglass, abs sidewalls and crown plastics PBT sublimated top sheet and Crown durasurf sintered base.
While looking for new things to bring to the table we came across innegra around Q1 2014. They offer a real light composite layer and work with several weavers. This allowed us to drop 16-19oz easily and add performance for the end user. Some of the blends we run are an S-Glass to 50/50 carbon. We took a few prototypes to the industry SIA snow show. It was well received by our peers.
From there we looked into further refinement. We wanted to tweak the core. Normally we run bamboo, poplar and beach blends. Upon talking to one of our manufacturers they use a paulownia blend for some of their mid to higher end products. Paulownia is really renewable wood, and used for fine woodworking on such things as musical instruments. We also decided to try a core that runs horizontal with tapering underneath the bindings for better dampening. This provides out refinement with the composites as well as the core.
The final piece of the puzzle is the shapes and cambers. We're playing around and finalizing a few things that will be fun for the end user. From Tradtional shapes, to retro and new school. I can't discount the importance of a good graphic program to tie everything together. We work with some awesome artists that make this vision come to fruition.
This is our blueprint going forward- Really Good Shred! From here we want to refine what we've refined to branching outside of the core market. We already offer split boards. Women's and Juniors to follow as well as a few exciting pieces to elaborate.