Really Good Shred

It all started in 2012 in the most simplest of forms. Our first board was made in a home made pneumatic press with a 220 PI heat blanket system not too far from my former hometown. While it was a good board and fun to ride, it was real simple and didn't bring much to the table. It had the standard materials with vector ply 19oz triaxel fiberglass, abs sidewalls and crown plastics PBT sublimated top sheet and Crown durasurf sintered base. 

While looking for new things to bring to the table we came across innegra around Q1 2014. They offer a real light composite layer and work with several weavers. This allowed us to drop 16-19oz easily and add performance for the end user. Some of the blends we run are an S-Glass to 50/50 carbon. We took a few prototypes to the industry SIA snow show. It was well received by our peers. 

From there we looked into further refinement. We wanted to tweak the core. Normally we run bamboo, poplar and beach blends. Upon talking to one of our manufacturers they use a paulownia blend for some of their mid to higher end products. Paulownia is really renewable wood, and used for fine woodworking on such things as musical instruments. We also decided to try a core that runs horizontal with tapering underneath the bindings for better dampening. This provides out refinement with the composites as well as the core. 

The final piece of the puzzle is the shapes and cambers. We're playing around and finalizing a few things that will be fun for the end user. From Tradtional shapes, to retro and new school. I can't discount the importance of a good graphic program to tie everything together. We work with some awesome artists that make this vision come to fruition. 

This is our blueprint going forward- Really Good Shred! From here we want to refine what we've refined to branching outside of the core market. We already offer split boards. Women's and Juniors to follow as well as a few exciting pieces to elaborate.

Posted on May 25, 2015 .

WELCOME to the WI-ME blogging situation.

I think the absolute worst thing someone with a blog can do is tell you what their blog is about.  They should just tell you they have one, and how to find it, and that should be it.  I was waiting in line at a Starbucks in LA one day and couldn't help but overhear this lady telling her friend about her blog.  She was explaining to him how it was going to be all about music and art and fashion, and how she was going to take it REALLY seriously.  I watched as her friend's brain melted and slowly began to drip out of the various orifices in his head, unable to process the completely uninteresting conversational beatdown it was receiving.  Maybe that didn't actually happen, but he did look as though he'd just been informed that puppies had gone extinct, and for good reason- literally one in two people in LA has a blog about art and/or music and/or fashion, one in two of those people hasn't written a single post, and all of them want to tell you all about it.  At Starbucks.  Judging from his Macklemore haircut and the latest Hypebeast I could see stuffed into his shoulder bag, he'd been in LA for some time, so who could really blame him for keeling over in the face of another of these blogger death-drones?

Welcome to WI-ME.  This is our blog.


Posted on January 24, 2015 .